Our Process

HOW WE WORK

Your Tech + Our PR Expertise = Smarter Results

Revitalizing Storytelling

How do you get to the heart of what markets, influencers and buyers care about? We understand how to bring out your core messages and supporting points that initiate and accelerate action. We go deep and bring important points to the surface to yield clarity, specific understanding and productive conversation. Our technology aptitude enables us to understand your developments, technologies and products as well as buyer and market needs and opportunities. We combine big picture with small details that make all the difference.

We help create buzz and drive pragmatic breakthroughs in thinking. From the very first meeting, we work with you to build out your story and get results.

GET IN TOUCH

ALL THE RESULTS,
NONE OF THE HEADACHE

Our non-traditional PR structure means that we have the flexibility to work with you to build a PR and communications program that fits your needs, rather than imposing a cookie cutter approach. Thanks to our network of professionals around the US, we can monitor opportunities in real time, and we have connections with major media hubs like DC, New York and San Francisco as well as more regional press and industry publications.

Thanks to our strong foundation in tech and our understanding of the market and the media, we ramp up quickly, taking you from initial meetings to messaging to coverage in a fraction of the time.

A BETTER BUSINESS MODEL

Responsive. Agile. Flexible. Terms that have defined a generation of tech. When we designed our agency (pre-COVID), we were a team of established PR professionals who worked closely together while living in different hubs around the US. What emerged was a new model, one that has enabled us to pair our experience and skillsets with innovation, quick iteration and adaptabilty.

The outcome? A fast-paced agency with the ability to keep pace with today’s media and tech and an approach that scales with the circumstances — and gets results.

Services

We help you build momentum and brand awareness every step of the way with your PR and Communications strategy, from initial messaging to market-defining moments. Here’s how:

Messaging

Getting in front of your target audience isn’t the first step – getting your message right is. We hone your language and set your communications strategy to ensure that your message resonates every step of the way.

Media Relations

The key to a good pitch is knowing your audience, and we know reporters. We work with you to find your story, build thought leadership and earn loyal advocates in the media.

Social Media

Maximize your coverage and your brand awareness. Our team will develop a social media plan that will build your following and increase engagement.

Rapid Response

Breaking news offers time-sensitive opportunities to establish thought leadership on a national level. We ensure you have a voice in the key industry conversations happening every day.

Content Marketing

From product positioning to thought leadership pieces to website copy, the content we develop with you will always further your messaging and help define your brand.

Media Training

Ready for the spotlight? Our media trainers use their broadcast news experience and proven media training techniques to get you and your company camera-ready so that you can ace any and every interview.